Rather than sending out the standard edible arrangements or popcorn tin, stand out from the corporate cliche holiday gifts by gifting your team, partners & customers premium merchandise and apparel that fits their lifestyle. The best branded gifts are those that resonate with your audience, come together to tell your brand store, and are used time and time again.
The Green Giftz team has pulled together the tips below to surprise and delight your customers and employees the next time you send out a branded merchandise gift.
1.) Consider Name Brands
A trusted water bottle is as valuable as a trusted pen - when you score a trusted pen it's because it writes like a dream and fits easily into your hand. Similarly, when you find the right water bottle or tumbler, you'd never go anywhere without it. It's easy to carry, keeps drinks hot & cold, earth-friendly and, most important, trendy.
No-name water bottles look like every other item on the shelf. Over time, the lids may crack and the vacuum insulation will become less durable. To prevent more waste in our landfills, consider spending your dollars wisely on name brand drinkware which has a longer lifetime and will resonate as higher perceived value with your customers and employees.
2.) Think Family
Whether big or small, everyone has a family (and that includes furry family members too). A gift that can be shared is sometimes greater than a piece of apparel that can only be worn by one person. A game set, which can be used by family or friends and features your logo and branding, will quickly find its place on a shelf in your gift recipients home.
3.) Blankets for All Seasons
Who doesn't love a comfy and cozy blanket, especially around the holidays? Blankets are an easy gift that will be used time and time again in your gift recipients home. When deciding on a blanket to gift, consider the climate of the recipients home location. If they're from the Midwest, a heavy duty blanket that can handle every season is best. For those in the southern US, something lightweight that can go from beach to bonfire is a winner.
3.) Tuned in Tech
Nothing says dated like gifting someone headphones or a powerbank that won't even work with the latest iPhone. When deciding on a technology gift, go for an item which works with almost, if not all, modern cell phones. Your clients and employees are tapped into their cell phones, tablets and laptops for over 8 hours a day. A technology focused gift is always practical, useful and something everyone can appreciate.
4.) Sustainability is Always in Style
Sustainability is not a trend and earth-friendly is always in style. Items that have a give back story or are created from re-purposed or recycled materials will fit the lifestyle of your gift recipients. Straws, reusable drinkware, and custom items made from up-cycled materials feel retail while still showcasing your brand.
The Parkland tote shown below is made from 100% recycled water bottles and fits up to a 13" laptop in its padded compartment!